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For our capstone project, our team delved into both primary and secondary research to craft a comprehensive business model canvas centered around our innovative concept: dairy proteins produced through precision fermentation for the cosmetic and personal care industry. Our aim was twofold: to provide high-quality alternatives to conventional ingredients while empowering consumers to make sustainable choices. Through numerous presentations featuring industry panel discussions, we showcased the viability and potential impact of our idea. Our final deliverables, including a meticulously curated capstone portfolio, encapsulated months of dedicated work, strategic planning, and a commitment to innovation in pursuit of a more sustainable future. (Survey has closed)

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Survey Highlights:
 

  • 28 respondents identified as Male, 77 as Female, and 2 as Non-binary.

  • The age range of respondents is between 1 and 8, with a mean of 2.18.

  • The most important considerations for respondents were Product Quality (37%), followed by Price (17%), Brand Reputation/Name (5%), Ingredients (8%), and Sustainability/Environmental Impact (5%).

  • Sustainability is deemed "Very Important" by 32% of respondents and "Extremely Important" by 31%.

  • Cruelty-Free status is considered "Very Important" by 30% of respondents and "Extremely Important" by 20%.

  • 37% of respondents would pay more for a more sustainable option.

  • The frequency of trying new cosmetic/self-care products varies, with 51% doing so every few months.

  • 57.43% of respondents use products containing milk-derived ingredients.

Overall, the data highlights a significant concern for sustainability and cruelty-free practices among respondents, with a willingness to pay more for sustainable options. Additionally, there's a notable interest in product quality and a substantial portion of respondents use products with milk-derived ingredients.

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